We were tasked with introducing Visa Checkout, and showing how it's the quickest and easiest way to pay online. Below are four different ways in.
Pre-Roll
Footballentine's Day Promo
To promote Visa Checkout's new partnership with 1-800-FLOWERS, we invented a holiday: Footballentine's Day. It's a day where you buy flowers for the significant other you're about to ignore for all of football season. Like Valentine's Day, but in September. It's a portmanteau.
Visa ordered 30,000 bouquets and gave them away to the football fans of America.
To promote the promotion, we got Brooklyn Decker to hand out flowers from a flower cart in Manhattan, got Eric Decker (no relation) to moonlight as a floriologist, and got Mike and Mike to talk on ESPN Radio about what their Footballentine's Day plans were.
My favorite piece was the weird promo video we made.
NFL TV
Fun fact: my voice is dubbed over the PA's when he hands Larry the phone and says, "All set. Just enter your password and check out."
My friends think that's way cooler than any of the actual work I've made.
Radio
We recorded these radio spots in two rounds with Morgan Freeman. Before the second round, he said, "We're not going to be doing those weird radio spots anymore, are we?"
Yes, Mr. Freeman. Yes we are.