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Time Warner Cable: Changing for Good

A lot of people don't like Time Warner Cable. They have a history of poor customer service. They've gotten better in recent years, but nobody cares: the hate is too entrenched.

We pitched the TWC business and won it with an idea: "If Time Warner Cable can change, then so can I." It's an inspirational call to action, borne out of a disillusioned past. It's also an opportunity to make a lot of fun spots.














Unfortunately, TWC was bought shortly after the new campaign began, and that was the end of the new campaign. But in its brief life (RIP), it started to permeate the culture: