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This project was really fun. We were tasked with launching Protein One, a new protein bar from the makers of Fiber One. Each bar has 90 calories, 10 grams of protein, and 1 gram of sugar. 90-10-1 sounds kinda like 9-1-1, so we made a 90-10-1 crew who swoops in any time you're having a Snack Emergency.

The campaign did so well, Protein One was soon outselling its mother brand, Fiber One.






These are tweets about our campaign.