Please Skip This Pre-Roll
When we learned that skipping pre-roll ads means the advertiser doesn't pay, we knew there was an idea in there. So we tied it to FedEx's One Rate shipping, their most affordable option. FedEx hadn't briefed us, but they liked it and gave us a little money to make it.
TV
The brief for this spot was to promote One Rate shipping to people watching golf on TV.
@ToddHusak @All_Right_Now01 PAC-12 refs been watching FedEx commercials. Throw flag , then “ Don’t count that!”
— David Baker (@oldcatcher7) November 11, 2017
So I had some tree issues & whiffed a shot today. My caddie quickly says "Don't count that!" like the @FedEx golf commercials. 🤣😂🤣
— Kyle Thompson (@KyleThompsonPGA) August 11, 2017
Chris Paul should be on the FedEx commercial after that play. "Don't count that."
— Joseph (@jonoto27) February 24, 2015
Vince Carter's three point attempts remind me of that new FedEx commercial. Every time he shoots one, its like "don't count that"
— Grace Baker (@GraceBaker901) January 28, 2015