We wanted to get young people invested in saving endangered species. But they've seen all the impassioned pleas before.
So we made Endangered Love, a brand and product line showing endangered species procreating. We sold books, posters, T-shirts, and lots of other gear. All profits went to support conservation non-profits like the Wildlife Conservation Film Festival and the Wild & Free Foundation.
We launched with a video to promote the brand.
Here are some of the pieces of the campaign.
