We flew out to Bend, Oregon to meet with management. They liked our ideas, and we were signed. We were working on a campaign for them and then...
COVID hit. We pivoted and bought a billboard that showed off their core strength: personal recommendations.
A Bend resident posted a picture of the billboard on Reddit, where it rocketed to the top of the front page, ending up with 51,000 upvotes. It even got a shout-out on NBC News.
More importantly, Blockbuster’s phones rang off the hook, and their merchandise sold out online.
Below are some of our favorite Reddit comments.
